Yee Heng Tan
Department of Digital Business & Innovation
Associate Professor
Email: yhtan@tiu.ac.jp
Last updated: May 20, 2024 5:11 pm
⬛ Education
| 2018 Ph.D. - Marketing, Singapore Management University |
| 2011 B.B.M. - Marketing & Psychology, Singapore Management University |
⬛ Teaching and Research Interests
Social Networks, Online Platforms, Crowdfunding, Marketing, Research Methods and Data Analysis
⬛ Academic Appointments
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⬛ Fellowships & Grants
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⬛ Selected Publications/Conference Papers
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